Are you a chiropractor looking to take your practice to the next level? Do you want to connect with potential patients in your local area who are actively searching for your services? Look no further – Google Local Services Ads are here to revolutionize your chiropractic business!
Not sure how to get started with Google LSA? No problem. We've put together a video training where we explain exactly what Google Local Services Ads are, why chiropractors should run them, we breakdown how they work, and we even walk you through a step-by-step process on how to set up Google Local Services Ads for your chiropractic practice.
But first, let's dive into what makes these ads so invaluable for your practice...
Google Local Services Ads (LSAs) are a game-changer for chiropractors. They're hyper-local, showing up right at the top of Google when someone in your area searches for chiropractic services. What sets them apart from traditional Pay-Per-Click (PPC) ads is that with LSAs, you only pay when a potential patient directly contacts you via phone or message through the ad. This means you're investing in actual leads, not just clicks, making it incredibly cost-effective. Plus, Google verifies your practice, instilling trust in potential patients. In essence, LSAs are a surefire way to connect with local patients actively seeking your chiropractic expertise and grow your practice efficiently.
Imagine this:
A potential patient in your area wakes up with a stiff neck, types "chiropractor near me" into Google, and BOOM – your practice's name and phone number are right at the top of the search results. That's the magic of Google Local Services Ads!
Here's why you should jump on board:
Top of the Search Results & Seen by Locals
Local Services Ads appear at the very top of Google search results, even above traditional paid ads, increasing your visibility to potential clients in your area.
No More Wasted Ad Spend - Only Pay for Genuine Leads
Instead of wasting money on clicks that go nowhere, you only pay when a lead directly connects with your practice from your ad.
Earn Trust & Credibility as a Google Screened Business
When you sign up for Local Services Ads, you'll be eligible for a Google Screened badge, which gives potential patients confidence in choosing you.
When a potential new patient is searching for your services online, your practice shows up high in the results, above traditional paid ads. This helps improve the overall quality of your leads, which in turn, gives you more return for your marketing investment.
These ads are like the golden ticket to finding the best local service providers. They're different from traditional pay-per-click ads because you only pay when a lead reaches out to you directly, whether it's through a call or message.
Google even verifies the businesses that run these ads, so leads can trust that they're getting quality service if they go with your practice. It's a win-win – leads find reliable local pros, and practices like yours get direct leads. Plus, it's a surefire way to boost your visibility in your local area.
After you set your budget, you only pay when a chiropractic lead reaches out to your practice as a result of your ad campaign. This can include calling your practice, messaging your practice via your Google Business Profile, or requesting an appointment online.
Google Screened is a badge Google offers to business in the wellness industry. This badge will tell potential patients that your practice is fully licensed and vetted by Google.
In short, it's Google's way of having your back and helping you build trust with your audience. In turn, potential patients will have more confidence in going with you as opposed to your competition.
The service category that applies to chiropractors and functional medicine practitioners are the Health & Wellness categories. There you'll find the following services to choose from: chiropractic, massage, and acupuncture.
Home
ex. plumbing, contracting, moving
Business
ex. law, accounting, real estate
Health
ex. dentist, optometrist, primary care
Learning
ex. preschool, tutoring, first aid training
Care
ex. child care, pet training, animal shelter
Wellness
ex. massage, yoga studio, personal training
Less than 1% of chiropractors are running Google Local Services Ads...
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